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Ethnic and Fusion Wear
Contemporary ethnic and fusion apparel across men’s, women’s, and unisex categories, including shirts, kurtas, tops, and coordinated sets.
House of Jhansi
About Us
House of Jhansi is a sustainable, vegan Indian fashion brand that reimagines traditional textiles such as cotton and Khadi for modern, everyday wear.
Inspired by the legacy of Jhansi, a symbol of strength, resilience, and identity, the brand carries forward India’s rich textile heritage in a contemporary and conscious manner.
Through natural fabrics, craft-led design, and modern silhouettes, House of Jhansi makes cultural expression effortless, accessible, and relevant for today’s generation.
Our legacy
A contemporary Indian label rooted in living heritage.
Like the Fabindia editorial style, this page begins with the idea behind the brand: heritage is not something to be reserved for special occasions. It belongs in everyday life, in breathable fabrics, versatile silhouettes, and garments designed to move with modern routines.
Heritage is not something we archive. It is something we wear, shape, and live with every day.
HOJ
Upload Priyal’s founder image in the theme editor to complete this story block.
Founder Story
About the Founder
Priyal is a technology graduate turned entrepreneur, driven by a strong connection to Indian culture and identity. Growing up in Jhansi, she was deeply influenced by the legacy of courage, resilience, and self-expression associated with the city.
Her entrepreneurial journey began with a simple observation during her college years: the gap between admiration for ethnic wear and its practicality in everyday life. This insight led her to create House of Jhansi, a brand that reimagines heritage for modern lifestyles.
Through her work, she aims to make cultural expression effortless, accessible, and relevant for today’s generation.
Nature of the Brand
House of Jhansi is a sustainable, vegan Indian fashion brand that reimagines traditional textiles such as cotton and Khadi for modern, everyday wear. Inspired by the legacy of Jhansi, a symbol of strength, resilience, and identity, the brand carries forward India’s rich textile heritage in a contemporary and conscious manner.
What We Do
Core Services
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Craft-Based Design Integration
Traditional techniques such as block printing, Bandhani, Chikankari, and Ajrakh interpreted through modern silhouettes.
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Everyday Cultural Fashion
Garments that make heritage fabrics suitable for daily wear, moving beyond occasion-based usage.
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Sustainable and Vegan Fashion
Natural fabrics like cotton and Khadi, with responsible sourcing and mindful production practices at the core.
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Artisan Collaboration
Ongoing collaboration with artisan clusters across India to preserve traditional craftsmanship and support local textile ecosystems.
Brand Story
House of Jhansi draws from India’s diverse textile traditions and works closely with artisan clusters across the country, reinterpreting them for the modern consumer.
The brand focuses on breathable, natural fabrics like cotton and Khadi, combined with craft techniques such as block printing, Bandhani, Chikankari, and Ajrakh, along with regionally inspired motifs. These are translated into minimal, versatile silhouettes designed for comfort, functionality, and daily use.
By positioning heritage fabrics as everyday essentials rather than occasion wear, the brand contributes to sustained demand for traditional craftsmanship and local textile ecosystems.
As a vegan and sustainable label, House of Jhansi emphasizes responsible sourcing, natural materials, and mindful production practices. It also supports women-led participation across the value chain, contributing to economic empowerment and skill preservation.
Through its work, House of Jhansi aims to strengthen the presence of Indian textiles in both domestic and global markets, ensuring that heritage is not only preserved, but actively lived in the modern world.
Why It Matters
Social Impact
House of Jhansi contributes to preserving and evolving Indian textile heritage by making it relevant to contemporary lifestyles. By promoting everyday use of traditional fabrics, the brand supports continuous demand for artisan work and helps sustain craft ecosystems.
Its focus on sustainability, natural materials, and women-led participation enables economic empowerment, encourages conscious consumption, and keeps Indian textiles integrated into modern identity rather than confined to tradition alone.
Preserve craft ecosystems
Supporting consistent demand for artisan knowledge, hand processes, and regional textile practice.
Encourage conscious consumption
Natural materials, mindful production, and lasting wardrobe relevance over disposable trend cycles.
Enable women-led participation
Creating visible economic opportunity and skill preservation across the value chain.